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How do I craft the perfect question?
How do I craft the perfect question?

To solicit the most actionable feedback from your POPin session, use these tips!

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Written by POPin
Updated over a week ago

The way you phrase your POPin question is critical to getting input that matters!!!

Think about it. Have you ever been on the receiving end of someone asking you something, and silently thought, "I have no idea what this person wants from me!" When this happens, it's common for people to provide halfhearted input or ignore the request altogether.

So, be sure to put some thought into how you structure your POPin question.

Tip 1: Keep it singular

Ask your audience for ONE thing. We have found POPin participants provide actionable feedback when they have only ONE question to answer, at a given time. In fact, if you don't structure your questions this way, your audience will most likely:

  • Answer only one of the questions presented.

  • Answer none of the questions presented.

  • Answer all of the questions ... in a very lengthy format—making it difficult for you (as a POPin Creator) to take action.

Good = "What's ONE thing the leadership team could do to make your work environment less frustrating/more fulfilling?"

Not so good: "What should we do to improve our overall productivity? Do you think we have any projects that should be put on hold? Do you think our quarterly team meeting is a good use of time? Why wouldn't you recommend that your friends come work here? What frustrates you the most?"

Tip 2: Keep out confirmation bias

Our signature POPin Crowdsource feature replaces old-school, sometimes untrusted surveys full of bias. Because this features allows for a collective group to have a dynamic and actionable conversation: When used consistently, it can create a culture of psychological safety. This means a work environment where team members feel safe speaking up and out about the things that could railroad your business or slow down your innovation!

So, don't suffocate the magic of POPin by introducing confirmation bias into your POPin question. This bias leads you to accept new information that just confirms anything you already believe to be true, and minimizes any contradicting evidence.

Here's an example: Let's say you have a belief that your daily stand-up meetings aren't adding a lot of value for the team. As such, you launch a POPin asking, "Give ONE reason why we should cancel our daily stand up meeting?" Asking the question in this tone is only seeking feedback that confirms your belief.

Rather, go at it like a scientist and try to prove yourself wrong by staying neutral in your questioning. For instance, ask "What's ONE activity/process we should STOP because it's not adding value or providing clarity for you."

Tip 3: Keep it focused

Have you ever asked for advice on one thing, only to have the person you're asking go on a tangent about something loosely related? To prevent that from happening in a POPin, be super specific about what you need. Let your audience know exactly where you need feedback.

For instance, instead of asking, "If you could suggest ONE thing that would improve our culture, what would it be," get specific about what aspect of culture you want the crowd to target.  

Maybe your team has a problem holding each other accountable. In this case you could ask, "If you could suggest ONE thing that would improve how we live out our organizational value of ‘accountability’ on a day-to-day basis, what would it be?" 

Specificity works wonders with getting your audience on the right track to give you the answers you need.

Use the live Help chat to contact our Client Success Team if you'd like additional support on any of these topics.

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